By Lal Singh As online lending and instant‑loan apps grow in India, many people are tempted by offers of quick personal loans, minimal paperwork, and fast disbursals. Kissht is one of the popular names in this space. But a common question persists: Is Kissht real — or is it just another risky loan app?
To figure this, let’s dig into public records, financial data, regulatory status and user experiences to draw a balanced verdict.
Kissht’s Background — It’s a Real Company
- What is Kissht? Kissht is an Indian fintech company founded in 2015, under parent company OnEMI Technology Solutions Pvt. Ltd., headquartered in Mumbai. Its core business is digital lending — offering personal loans, EMIs, and consumer‑finance to individuals and small businesses.
- Scale & Growth: Kissht’s portfolio in FY25 reportedly crosses ₹4,000 crore AUM (assets under management), reflecting a substantial business size for a fintech lender.
- Product Range and Digital Lending Model: The platform offers small to mid‑size personal loans or EMI‑based financing for consumer purchases. It aims at under‑banked segments, salaried and self‑employed users, with quick digital onboarding rather than traditional bank‑style paperwork.
- Regulated Operations: Kissht claims all its loans are issued through RBI‑registered NBFC (Non‑Banking Financial Company) partners. This means while Kissht acts as a fintech interface, the actual lending is backed by regulated financial institutions, which adds regulatory legitimacy.
Given this background, Kissht appears to be a genuine, registered digital‑lending firm rather than a fly‑by‑night scam operation.
What Kissht Offers and Its Advantages
For many borrowers especially those without traditional bank credit history Kissht offers several useful features:
- Flexible, small‑ticket loans: Users can choose loan amounts suitable to their needs and pay in manageable EMIs, giving access to credit without heavy burden.
- Quick and digital process: The application, approval, disbursal — all happens online, which saves time and paperwork when compared to conventional banks.
- Loan-for-the-under‑served: By targeting people with limited credit history (students, gig workers, small‑income individuals), Kissht aims to promote financial inclusion.
- Transparent credit model (ideally): Kissht asserts that interest rates, repayment terms, and processing fees are disclosed upfront — unlike many shady loan apps that hide costs.
For many users, Kissht can be a convenient and practical credit option, provided they borrow responsibly and understand the terms before accepting.
Why Some People Doubt Kissht — Risks, Complaints & Criticisms
Despite its legitimacy, Kissht is not free from criticism. Some recurring concerns and risks are worth noting:
- Higher risk and defaults: In its FY25 disclosures, Kissht’s loan book had a relatively high level of unsecured loans — which inherently carry higher default risk than secured loans.
- Loan terms, interest rates and cost burden: Compared to traditional bank loans, interest rates and fees via digital‑lending apps like Kissht tend to be higher especially for borrowers with weak credit profiles.
- User complaints of delays or hidden charges: Some reviews and user‑feedback mention occasions where disbursement was delayed, or final payable amounts post‑processing were higher than initially quoted.
These criticisms do not amount to proof of a scam but they highlight that Kissht, like many digital lenders, comes with trade‑offs: convenience and accessibility vs higher costs and risk especially for borrowers with precarious income.
Is Kissht Fake? The Balanced Verdict
Based on available evidence, the answer is: Kissht is real but it is not risk‑free, and users must exercise caution.
Why Kissht is Real:
- It’s a registered fintech backed by RBI‑approved NBFC partners.
- It has significant operational scale, disbursing thousands of loans each year to a broad customer base.
- It offers transparency (loan terms, interest rates, EMI schedule) and a genuine digital lending interface that many Indians with limited access to traditional credit use.
Why It’s Not Risk‑Free:
- Loan rates and fees can be high compared to bank loans.
- For certain borrowers (with weak credit or unstable income), the risk of default or debt‑stress is real.
- There have been complaints of service delays, poor customer support, hidden charges — issues common in digital lending, especially when user verification or recovery is involved.
- Like all loans, borrowing irresponsibly can lead to debt traps.
In short: Kissht appears to be a legitimate digital lender but whether it is a “good” or “bad” option depends heavily on how responsibly it is used.
Who Should Use Kissht — And Who Should Be Cautious
Suitable for:
- Individuals needing small‑to‑medium loans quickly who may not have access to traditional bank loans.
- People with steady income or credit history — who can repay on time to avoid high interest.
- Borrowers aware of loan costs, who read terms carefully, and treat loans responsibly.
Should be cautious / avoid:
- Individuals with unstable income or irregular cash flow.
- Those seeking long-term large loans — traditional banks may offer better rates.
- Borrowers who don’t read loan terms or may fall for aggressive marketing/promotion.
Final Thoughts
Kissht is not a scam. It is a legitimate fintech‑enabled lending platform operating in India, with real regulatory backing, functioning business model, and a track record of loan disbursals.
However like many digital loan apps — it carries higher costs, hidden risks, and demands responsible borrowing. The convenience of instant digital loans should not blind one to the financial responsibility that comes with debt.
If you decide to use Kissht: read the loan terms carefully, borrow only what you need, ensure timely repayment, and treat it as a short-term credit — not a long-term solution.