By Lal Singh Direct Selling companies operate a business model where products or services are sold directly to the consumers through independent distributors or representatives, bypassing traditional retail stores, wholesalers or online marketplaces. Single-level direct selling is a direct selling model in which earnings come from direct sales. Multi-level marketing is another type of direct selling model in which distributors earn not only from their personal sales but also commissions generated by sales made by the recruits they bring into the network.
The Indian direct selling industry is witnessing rapid growth. There are several companies operating in this sector, offering a wide range of products and financially rewarding compensation plans to their distributors. Let’s have a look at the top 10 direct selling companies in India for 2026.
1. Herbalife Nutrition India
Herbalife Nutrition India, headquartered in Bangalore, is an Indian subsidiary of Herbalife Nutrition Limited, an American multinational direct selling corporation. It is operating in India since the year 1999. The company specialises in health and wellness products, sold through a multi-level marketing network. Major product categories include dietary supplements, meal replacement shakes, sports nutrition products and daily wellness vitamins.
Herbalife Nutrition India operates through a vast network of distributors. Its products are manufactured by third-party contract manufacturers. India is the largest global market for Herbalife Nutrition Limited.
2. Amway India
Amway India, headquartered in Gurugram, is the Indian arm of Amway Corporation, an American direct selling company with a presence in over 100 countries. Amway entered India in 1995-98 and has grown into a major player in the country’s direct selling sector. The company offers over 140 types of products across multiple categories like nutrition and wellness, beauty, skincare, home care and consumer durables.
Amway India has a vast network of independent Amway Business Owners or ABOs who sell the product through personal recommendations, online platforms and experience centres. The company’s key manufacturing facility is located in Dindigul, Tamil Nadu.
3. Vestige Marketing Private Limited
Vestige Marketing Private Limited, headquartered in New Delhi, is one of the leading homegrown direct selling companies in India. Founded in the year 2004, the company focuses on health, wellness, personal care and home care products. Its portfolio includes over 300 types of products across categories like Ayurvedic products, supplements, vitamins, skin care, oral care, hair care, cleaning and agricultural inputs.
Vestige operates through more than 4 lakh independent distributors in India. It has over 3000 outlets and distribution centres. The company also operates in foreign countries like UAE, Nepal, Bangladesh and others.
4. Modicare Limited
Modicare Limited, headquartered in New Delhi, is one of the oldest and most prominent direct selling companies in India. Founded in the year 1996, Modicare Limited is a part of the K.K. Modi Group. It is a pioneer of direct selling in India, with a focus on high-quality, affordable products in wellness, home care, personal care and lifestyle categories.
Modicare Limited offers over 400 types types of products across categories, including supplements, vitamins, Ayurveda, skincare, oral care, laundry, kitchen essentials, food and beverages, fashion accessories and tech gadgets. The company operates through lakhs of independent business associates.
5. Mi Lifestyle Marketing
Mi Lifestyle Marketing, headquartered in Chennai, is a swiftly-rising player in the Indian direct selling sector. Founded in the year 2013, the company focuses on high-quality, affordable products, with an emphasis on natural ingredients, including Ayurvedic formulations.
Mi Lifestyle Marketing offers over 100 kinds of products across categories like nutrition, supplements, skincare, oral care, hair care, beverages and more. The company operates through a vast network of independent distributors across India.
6. Forever Living Products (India) Private Limited
Forever Living Products (India) Private Limited, headquartered in Mumbai, is the Indian subsidiary of Forever Living Products, an American multinational direct selling company founded in 1978. It specialises in aloe vera-based health, wellness and beauty products. The company’s product portfolio comprises of over 200 types of aloe vera-based products across categories, including drinks, lotions, creams, shampoos, toothpastes, soaps and targeted health products like weight management.
FLP India operates through a substantial network of independent Forever Business Owners or FBOs. The FBOs use a Forever India app for orders, bonuses and management. All the products are imported.
7. IMC Business
IMC Business, headquartered in Ludhiana, is a leading Indian direct selling company, specialising in Ayurvedic and herbal products. Founded in the year 2007, IMC Business is one of the first Indian companies to sell Ayurvedic products through network marketing. The company’s product portfolio has over 350 Ayurvedic and organic items. They include aloe vera juice, tulsi drops, haldi drops, herbal supplements, immunity boosters, toothpastes, skincare products and hair care products.
IMC Business operates through thousands of independent business associates who start with zero investment. Its products are 100% vegan and certified by Ayurvedic authorities.
8. Oriflame India
Oriflame India, headquartered in New Delhi, is the Indian subsidiary of Oriflame Holding AG, a Swedish global direct selling beauty and wellness company. It is operating in India since 1995-96 and has emerged a premium, women-centric brand in Indian cosmetics and personal care market.
Oriflame India offers over 500 types of products across multiple categories such as colour cosmetics, skincare, fragrances, hair care and wellness. The company operates through a network of independent brand partners who are primarily women.
9. Tupperware India
Tupperware India, headquartered in Gurugram, is the Indian subsidiary of The New Tupperware Co., an American global direct selling company founded in the year 1946. It specialises in premium kitchenware and home solutions, including airtight containers, lunch boxes, bottles, cookware, flasks, cutlery and serving sets.
Tupperware India operates through independent consultants. Furthermore, the company has more than 200 retail stores in India.
10. RCM Marketing
RCM Marketing, headquartered in Bhilwara, is one of the oldest and established Indian companies in the direct selling sector. It was founded in the year 2000 by Trilok Chand Chabra. The company offers more than 450 types of products across diverse categories, such as FMCG, personal care, home care, fashion and accessories, agro and others.
RCM Marketing has a network of over 20 lakh active independent distributors. It also operates more than 180 depots and over 10,000 exclusive delivery centres or stores.
Conclusion
Indian direct selling market is dominated by wellness and nutrition, followed by personal care and home care products. Women make up the bulk of active distributors for various companies operating in India.