By Lal Singh India’s toy industry is still booming with the growth spurred by innovation, safety standards and exciting new ideas for the modern day children and families. By 2026, the Indian toy manufacturers and the foreign brands operating in India will define the future of learning and entertainment with creative designs, educational, sustainable practices and fun-oriented play. In this article, we have featured the best toy manufacturing companies in India who are still continuing to inspire joy, imagination, and development among kids.
1. Funskool India
Funskool is one of the most trusted brands of toys in India. Backed by the MRF Group, Funskool has developed a good reputation since 1988. The company is passionate about designing safe, high-quality toys that promote creativity, imagination and child development. Its wide range of product availability extends to over 4,500 stores across India, with strong availability on the internet. Funskool has advanced manufacturing facilities in Goa and Ranipet where it manufactures toys that conform to international safety and quality standards. The brand continues to innovate, partner with international licenses, and inspire joyful play for children across generations.
2. Simba Toys India
Simba Toys India brings a colorful world of dolls, collectibles, educational games, outdoor toys and creative kits to the little one of all ages. The brand stands for fun, quality, and variety. Simba places a high emphasis on the safety of its products with rigorous international testing standards. Its collections like Steffi Love, Chi Chi Love and Art & Fun make children all over the world laugh. Simba Toys also produces outdoor play equipment, musical toys, and activity sets that encourage learning through the process of playing. With distribution in over 100 countries, Simba is continuing to build its presence in India with the fun-driven innovation.
3. Smartivity
Smartivity creates STEM-based DIY activity kits that make learning fun and engaging. Founded in New Delhi, the company is focused on hands-on learning that helps children to build curiosity, creativity, and problem-solving skills. Smartivity toys are predominantly made from eco-friendly engineered wood and introduce a number of important scientific concepts such as gravity, motion, gears and mechanics. A lot of their products also incorporate augmented reality to combine physical and digital learning. Child psychologists and educators test each and every kit to make sure it has strong educational value and is safe. Smartivity continues to make India a leader in educational toy innovation in the world.
4. Skillmatics
Skillmatics is a manufacturer of educational toys and games that help children to learn while playing. The company specialises in developing logic, math, language, and reasoning skills through activity-based learning. Its award-winning product lines include write and wipe mats, STEM kits, games and creative sets. Skillmatics is a global design approach informed by educators and play experts. It also has a robust direct-to-consumer model and sells products to major international retailers. With a clear focus on sustainability and reducing plastic use, Skillmatics leads the way in responsible toy design while making learning fun and meaningful.
5. Mattel India
Mattel India is one of the biggest toy manufacturers in the world. The company owns globally loved brands such as Barbie, Hot Wheels, Fisher-Price, UNO and Thomas & Friends. Mattel continues to inspire generations of children through storytelling, creativity and innovation. In India, the company has a wide range of toys that promote imaginative play and early development. Mattel also invests heavily in entertainment content, digital gaming and sustainability. With powerful brand recognition and two decades of history, Mattel India continues to be a leading player in the Indian toy market.
6. Triple Ess Toys
Triple Ess Toys is the standout one among Indian reliable toy manufacturers that provides various toys like tricycles, swing cars, walkers, battery-operated bikes and scooters. The company adheres to stringent BIS-approved safety standards, and they prioritise durability, quality and value. It also serves various leading brands of toys via OEM manufacturing. With the advanced molding technologies and in-house tooling facilities, and an effective distribution in India, Triple Ess Toys guarantees efficient production and delivery. The company believes in ethical practices, innovation, and making safe play experiences for children.
7. Toy Zone
Toy Zone is a real Indian success story. Founded with limited resources and a big dream, the company has become a leading manufacturer of rides on toys and children’s play products. The introduction of Magic Car changed the Indian toy market completely and it became a nationwide favorite. Toy Zone concentrates on designing inexpensive, long-lasting, and child-friendly toys to stimulate imagination and growth in emotions. With millions of products sold and a loyal customer base, the company continues to innovate and expand its product portfolio while remaining committed to safety and quality.
8. Plastech International (Buddyz Toys)
Plastech International, popularly known for their Buddyz brand, designs educational toys, puzzles, activity sets, and promotional play products for kids. The company specializes in designing toys that teach children to learn through fun and interactive experiences. Its products range from creative play, motor skill development and early learning. Plastech has also a strong manufacturing capability and quality standards of product along with a domestic and international presence.
9. WinMagic Toys
WinMagic Toys brings happiness, pride and togetherness to children and families around and in India. The Mumbai-based company designs, manufactures, markets and distributes various global brands of toys and kids merchandise both online and offline. WinMagic creates long-term associations with international retailers and brands and serves as the gateway of choice for companies expanding into the Indian kids products market. The company specializes in meaningful high-quality toys that enhance every age in life and empower employees and transform the Indian toy industry.
10. Masoom Playmates
Masoom Playmates has a rich legacy which dates back to 1942 when Dr. Kailash Chand Jain launched one of India’s earliest locally made toy cars. The company now offers dolls, baby toys, ride-ons, puzzles, sports, and educational toys that are loved by children all over the world. Generations of the Jain family go on growing the brand with a high emphasis on quality, safety, and value. Masoom Toys stimulate the imagination, emotion and a happy play while keeping an everlasting reputation of trust and durability.
Final Thoughts
The leading toy manufacturing companies in India in 2026 blend creativity, safety, education, and innovation to influence the way children learn and play. From STEM focused learning kits to the classic dolls, ride on toys and imaginary games, these brands are still influencing the future of the Indian toy industry. With a clear commitment to quality and child development, India is poised to lead the world in terms of playful learning and family entertainment.